Why do white people still have so much power - both symbolic and material - in post-apartheid South Africa? In this book, I argue that the protection of white entitlement and the assertion of a cultural connection to the land are intimately interwoven. In the face of calls to “give back the land” white people have reasserted their belonging using discursive strategies which I analyze in environmental and social communication. Building on the critiques of whiteness developed by Cheryl Harris and Aileen Moreton-Robiinson, I show how “white belongings” remains a powerful discursive regime that motivates and rationalizes specific subject roles and institutions.